This paper explores the success of tourist campsites in Istria, one of the most attractive tourist regions in the Mediterranean. Istria, known for its natural beauty, rich history, culture, and gastronomy, attracts a large number of visitors every year, including camping tourism enthusiasts. The aim of this paper was to analyze the key factors contributing to the success of campsites in Istria, including location, infrastructure, and development strategies. The methodology of the paper included the analysis of secondary data, including tourist statistics and relevant studies, and primary research conducted through contact with the Istria County Tourist Board. The research results showed that the key factors for the success of campsites in Istria are the high level of services, accessibility, quality of infrastructure, diversity of activity offerings within and near the campsites, and engagement in sustainable practices that protect the environment and promote sustainable tourism. The paper also considers the impact of COVID-19 on the camping industry in Istria. Furthermore, it analyzes the future perspectives of camping tourism development in Istria, with an emphasis on the need for innovations to increase market competitiveness. In conclusion, the paper confirms that camping tourism in Istria is a highly competitive segment of the tourist offer that has the potential for further development and growth. The success of campsites in this region is based on a combination of natural beauty, quality of service, and the ability to adapt to new trends and challenges in tourism.