Although social networks, especially online ones, do not have a long history, since their appearance, the lives of people and businesses have changed significantly. The reason for this is the fact that social networks have facilitated communication, exchange of information, availability of people, marketing activities, reviews, market research and other activities recognized by private and business users of social networks. Today, social networks are an integral part of the majority of the population, but also of most business entities. Regardless of whether they are private or business users of social networks, both groups actively use social networks on a daily basis. The LinkedIn social network was launched in 2003. After a few years, it began to gain popularity among both private and business entities. Users of this social network most often use it for marketing, exchange of business information, information on the labor market, monitoring of private and business entities. Students are among the users of the LinkedIn social network. Linkedin allows students to publish their resumes, provide information about business entities and/or industry, connect with potential business entities, etc.