The aim of this final paper is to explain the concept of socially responsible business using the example of good practice of the company Drogerie Markt - dm. Social responsible business (CSR) is a business determination to serve society, which includes human beings, the environment and its own workforce. Human resources management (HRM) means managing people, their knowledge, skills and competences, recognizing their potentials and directing them, i.e. encouraging (motivating) them, investing in their knowledge, and building the skills to apply that knowledge. The implementation of CSR in the management of human resources in organizations is increasingly being applied. Implementing CSR strategies combined with fair HR practices improves human capital. A good example of the Drogerie Markt company shows that human capital is one of the key advantages in business. In order to develop, grow and retain its people, the company has focused its activities on promoting gender equality, diversity and equal opportunities for all employees. They also provided regular training as well as active career management. They include their employees in various programs aimed at boosting their productivity. In the company, they support the health, safety and well-being of employees. As a company, they participate in a transparent and constructive dialogue with the community and business partners. The company is also known for establishing a responsible and ethical culture. In the end, we came to the conclusion that the company dm is an example of a company that applies socially responsible business to its employees, and the proof of this is that the company dm is one of the most desirable employers.