In the paper on business idea development, the process of creating, developing and implementing a Web hosting business idea in a real business environment is analyzed in detail. The entrepreneurial project analyzes the investment in an entrepreneurial idea in order to determine its profitability and to provide the entrepreneur with the necessary financial resources. The aim of the paper is to identify the key steps and strategies that entrepreneurs can apply in order to turn their business idea into a successful business venture. The paper describes the Web hosting service, analyzes the competition and the market of the mentioned entrepreneurial venture in detail. In the last part of the paper, the financial analysis is presented, more precisely, the income, expenses, profit and loss account, economic flow and sensitivity analysis are presented. The financial analysis showed that the entrepreneurial project is profitable already in the second year of operation, and it can be concluded that the investment in this entrepreneurial project is fully justified. The paper also emphasizes the importance of creativity, innovation and success in the process of developing a business idea.