There is a lot of theoretical determination of small business and its significance on national economies, but it is crucial that it refers to taking a certain degree of risk all in order to achieve that main goal of the company – which is to maximize the profit and well-being of the owners. However, with today's increasingly strong focus on corporate social responsibility, profit maximization is the main goal of the company with the necessary component and quality of the goods and services provided, but also environmental protection that comes with the placement of the final product to the client. This work is structurally divided over several chapters, while at the same time putting the focus on business-planning elaboration on the example of a fashion studio. Likewise, the broader structure of the impact and significance of entrepreneurship as such is theoretically addressed. The focus of the work, which is the business plan of the project, implies a detailed analysis and description of all elements related to the implementation of the project. In this paper, the special objective was to show the economic and financial structure and whether the project is financially, economically and socially responsible and implementable in current and familiar conditions.