Nowadays,a new form of entrepreneurship is emerging. Modern entrepreneurship enables entrepreneurs all over the world to connect and stay informed at any moment about new trends and information circulating. More than 3.2 billion people use social media today. The development of social media brought a new way of communication that also affected entrepreneurs. It provides them with a greater opportunity to promote their products as well as their companies, better connection with partners and insight into the competition. It helped a lot in communication and maintaining relations with customers and the market. Today, in order for an entrepreneur to survive on the market, he must be creative and innovative, because in the sea of content and products he must find exactly what customers need. On social media, we communicate with people who are not close to us and create contacts around the world, we create our profile, which we present to a wide or narrow circle of people. The development of e-commerce was a shock to smaller companies. It experienced its greatest boom during the COVID-19 pandemic in 2020. It allowed people to buy the necessary products normally, even though they were not allowed to physically go to the stores. It is currently the most profitable form of trade. Digitization also influenced the development of new professions - influencers. Influencers are people who influence the follower's way of life, shopping habbit s and beliefs. On social media, they share content with their followers, trying to win them over and gain their trust. After they leave the impression of a friendly relationship, it will be easier to sell the product or services they are advertising. The comparison between an influencer and a classic entrepreneur comes from the fact that they both take risks and recognize/realize new ideas on the market.