By formulating and distributing survey questionnaires and analyzing the results, hotel companies get answers to priority questions. These can be questions about how their guests react to the hotel service offer, what is the attitude of hotel employees towards guests and the like. The answers to these questions and a number of other questions can provide hotels with key information to continue a successful business. In creating survey questionnaires, hotels must define the problem and the objectives of the research. The aim of this final paper is to describe the methods and process of making survey questionnaires in the theoretical part and the development and implementation of survey research on the example of a hotel company, more precisely the company Plava Laguna in Porec. The survey questionnaire of the mentioned hotel company was analyzed. The analysis of the mentioned questionnaire established that the questions are simple and that the questionnaire is filled in quickly. However, the question of overall satisfaction with the offer was not covered, as well as open questions about what guests would like to change, add or improve. Some of the scales should be adjusted and modified to offer more answers to respondents. Since the identical questionnaire has been used for years, it would be necessary to improve existing and introduce new questions without burdening guests with too long a questionnaire. Distributing the questionnaire via email after guests return from vacation would also be one of the suggestions for improvement.