The need for the emergence of tourist intermediaries in Croatia is conditioned by specific aspects of the tourist market. The primary role of the tourist intermediary is to connect the tourist offer and demand with the aim that the subjects of tourist demand satisfy their wishes and needs and the subjects of tourist offer make a profit. In the distribution of services on the tourist market, the main representatives are the tourist mediation of the travel agency and tour operators. The aim of this paper is to analyze the role and success of the business of intermediaries in the tourism market in the Republic of Croatia in order to obtain a more complete picture of the actual state of efficiency of tourism intermediaries in the Republic of Croatia. The results were obtained on the basis of data from the Central Bureau of Statistics and the Croatian Chamber of Commerce. The data show that domestic travel agencies generate 2 over 80% of physical traffic thanks to receptive jobs that contribute to the development of high value-added tourism products.