Selling is a process in which goods are exchanged between a buyer and a seller. The main task of sales is to be oriented towards the market, that is, the producer must care about the needs and wishes of the customer as the end consumer. The sales process includes many factors, and the market research process can be singled out in particular, because it is precisely this that represents the key to successful sales, and ultimately the survival of the business. Also very important sales items are the collection of goods, communication with customers and the placement of a specific product for which customer feedback is expected. Distribution represents a process in which certain goods or services are exchanged from the place of production to the place of consumption, with as little costs as possible. In general, distribution includes all actions related to the movement of products to the final consumer. The main task of distribution is to provide products and services, in the quantity and assortment that end customers expect. When we look at the distribution process, it can be said that physical distribution represents the process of storing, handling and keeping goods, while distribution channels represent the paths through which goods go from the producer to the customer. As far as indirect distribution is concerned, it is considered that a third person mediates between the producer and the buyer, which is not the case with direct distribution because there is direct contact between the buyer and the seller.