Today, ethics is an important part of every business, regardless of the industry or business the company is engaged in. It is recognized as key in creating a positive image of the company in society, attracting customers, suppliers and investors, as well as talented workforce. For this reason, more and more companies are adopting internal documents that prescribe ethical values aligned with the company's business culture. A key area in which ethical principles are increasingly being implemented in companies today is management. Modern managers, with their approach to managing business processes, resources, and people, actually indicate that their management is based on ethical principles. Also, by their approach to the society in which the company operates and the environment, they indicate whether their management is aligned with ethical principles. This points to the fact that ethical business management can be considered through the concept of socially responsible business, i.e. through economic, environmental and social responsibility. The goal of this paper is to propose strategic guidelines for improving business ethics on a global level, based on the analysis of the ethical business of the Starbucks company through the socially responsible business model.