Destination Management Company (DMC) is a receptive tourist agency that primarily generates income by selling complex tourist products with higher added value. The role of the destination management company in the development of tourism in the destination is reflected in raising the quality of the tourist product of the destination in which it operates precisely through the development of complex tourist products of high added value, which increases the attractiveness and thus the competitiveness of the destination on the tourist market. The increasing application of modern information and communication technology not only in business, but also in the way of life in general, leads to the need to think about the adaptation of business to a digitized way of life and work, which is covered by the concept of digitalization of business. Therefore, digitalization of business represents the transformation of standard business using digital tools such as social networks, websites and the like. The process of digitalization of business brings many advantages, such as increased efficiency, reduced possibility of human error, reduced operating costs, faster data analysis, etc. In the practical part of the paper, part of the process of digitizing the business of the destination management company is explained, which relates to the creation of the website of the destination management company, which takes taking into account the current trends that are present on the market, as well as all the structural and visual components that a quality website should have. Although the creation of a high-quality website represents only one segment of the digitization of the business of destination management companies, it clearly shows how, by implementing digital solutions, a destination management company can diversify its business and build a competitive advantage on the market.