| Abstract | Tema ovog rada je pristranost, no zbog njezine povezanosti s bihevioralnom ekonomijom na samom početku će se opisati što je bihevioralna ekonomija, povijest, definicije, primjeri i primjene same bihevioralne ekonomije. Navesti će se razlike tradicionalne ekonomije i bihevioralne ekonomije kroz poglede različitih autora na same razlike. Također, u poglavlju nakon razlika tradicionalne ekonomije i bihevioralne ekonomije, zbog prisutnosti i važnosti pristranosti u bihevioralnim financijama i heuristikama biti će definirane bihevioralne financije, koja je tradicionalna financijska teorija, a koja je teorija bihevioralnih financija. U istom poglavlju će biti definirane heuristike koje su prednosti i nedostaci korištenja heuristika, prednosti i nedostaci samih heuristike te koje su vrste heuristika. Zadnje poglavlje rada je zadržano za temu rada- pristranost. U tom poglavlju definirati će se pristranost, koje su vrste pristranosti, uloga pristranosti u donošenju odluka te koji su primjeri kognitivne pristranosti. Također su navedena dva istraživanja čiji je glavni zadatak objasniti primjenu pristranosti u stvarnosti, gdje je sve prisutna, kako se koristi te na što sve utječe kroz pojedine vrste pristranosti. |
| Abstract (english) | The topic of this paper is bias, but due to its connection with behavioral economics, at the very beginning it's going to be described what is behavioral economics, history, definitions, examples and applications of behavioral economics. Next, it will be stated what are the differences between traditional economics and behavioral economics through the views of different authors on the differences themselves. Also, in the chapter after the differences between traditional economics and behavioral economics, due to the presence and importance of bias in behavioral finance and heuristics, it' s going to be defined what is behavioral finance, what is traditional financial theory, and what is behavioral finance theory. In the same chapter, will be defined heuristics, what are the advantages and disadvantages of using heuristics, the advantages and disadvantages of the heuristics themselves, and what types of heuristics exist. The last chapter of the paper is reserved for the topic of the paper - bias. In that chapter, bias will be defined, what are the types of bias, the role of bias in decision-making and what are examples of cognitive bias. Also are mentioned two studies whose main task is to explain the application of bias in reality, how it is used and what is affected by certain types of bias. |
