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undergraduate thesis
ZDRAVSTVENI TURIZAM NA LOŠINJU
2020. urn:nbn:hr:228:895045
Lovrinčević, Ivan
University of Split
University Department of Professional Studies

Cite this document

Lovrinčević, I. (2020). ZDRAVSTVENI TURIZAM NA LOŠINJU (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:895045

Lovrinčević, Ivan. "ZDRAVSTVENI TURIZAM NA LOŠINJU." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:895045

Lovrinčević, Ivan. "ZDRAVSTVENI TURIZAM NA LOŠINJU." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:895045

Lovrinčević, I. (2020). 'ZDRAVSTVENI TURIZAM NA LOŠINJU', Undergraduate thesis, University of Split, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:895045

Lovrinčević I. ZDRAVSTVENI TURIZAM NA LOŠINJU [Undergraduate thesis]. Split: University of Split; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:228:895045

I. Lovrinčević, "ZDRAVSTVENI TURIZAM NA LOŠINJU", Undergraduate thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:895045

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Metadata
TitleZDRAVSTVENI TURIZAM NA LOŠINJU
Title (english)HEALTH TOURISM ON LOŠINJ
AuthorIvan Lovrinčević
MentorMarko Radeljak (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-10-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turizam je specifična pojava koja u gospodarstvu ima sve veći značaj. Pogledom kroz povijest turizam je integrirana gospodarska grana koja svojim karakteristikama daje obilježja turizma kao masovne pojave. Međutim slijedom razvoja drugih gospodarskih grana koje su duboko implementirane u turistički sadržaj koji se nudi na tržištu, polako se modificira u selektivne oblike turizma. Turisti postaju sve zahtjevniji te raste utjecaj marketinga. Istraživanje tržišta ukazuje na to da zdravstveni turizam dobiva sve veći značaj te je najbrže rastući posebni oblik turizma u svijetu, dok Hrvatska u tom pogledu kaska. Retroaktivnim pogledom unatrag zdravstveni turizam je imao trend ljudi koji su putovali u pravilu iz manje razvijenih država u razvijenije države kako bi mogli dobiti medicinsku skrb koju nisu mogli dobiti u svojoj državi. Međutim, trenutni pokazatelji nas upućuju na trend obrnutog procesa koji je ranije naveden. Danas ljudi putuju iz razvijenih država svijeta u države trećeg svijeta zbog znatno nižih troškova liječenja. Zdravstveni turizam u Hrvatskoj ima veliki potencijal rasta i razvoja ukoliko se dogodi sinergija počevši od lokalne, županijske do državne politike koja bi trebala napraviti pravi zaokret. Koordinacijom Ministarstva turizma i Ministarstva zdravstva se dogodila sinergija koja obuhvaća podizanje konkurentrnosti na međunarodnom tržištu. Zdravstveni turizam na Lošinju će putem marketing mixa te SWOT analize ukazati na važnost marketinga kao cjelinu. Ulaganjem u istraživanje i edukaciju o kvaliteti zraka daje višestruke rezultate i veliku prednost ispred konkurencije. Važnost primjene kvalitetne marketinške strategije dovodi do globalne prepoznatljivosti zdravstvenog turizma Lošinja.
Abstract (english)
Tourism is a specific phenomenon that is becoming increasingly important in the economy. A look through the history of tourism is an integrated industry that with its characteristics gives the characteristics of tourism as a mass phenomenon. However, following the development of other industries that are deeply implemented in the tourism content offered in the market, is slowly changing into selective forms of tourism. Tourists are becoming increasingly important and the influence of marketing is growing. Market research indicates that health tourism will become increasingly important and that the fastest growing special form of tourism in the world, and Croatia in this regard. A retroactive look back at health tourism has had a trend of people traveling as a rule from a less developed country to a developed country in order to get medical care in their own country. However, current indicators point us to the reverse process trend outlined earlier. Today’s people have evolved from developed countries to third world countries due to their lower treatment costs. Health tourism in Croatia has great potential growth and development is developed by a synergy that started with local and county state poli cies that should make the right turn. The coordination of the Ministry of Tourism and the Ministry of Health is a synergy that encompassed competitiveness in the international market. Health tourism on Lošinj will point out the importance of marketing as a whole through a of SWOT analysis. Investing in market activities gives multiple results and a great advantage over the competition. The importance of applying quality market strategies that lead to the global recognition of health tourism in Lošinj.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:895045
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-01 09:19:21