prikaz prve stranice dokumenta DOPRINOS DESTINACIJSKE MENADŽMENT KOMPANIJE RAZVOJU TURIZMA NA OTOKU KORČULI
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master's thesis
DOPRINOS DESTINACIJSKE MENADŽMENT KOMPANIJE RAZVOJU TURIZMA NA OTOKU KORČULI
2020. urn:nbn:hr:228:194742
Favro, Marija
University of Split
University Department of Professional Studies

Cite this document

Favro, M. (2020). DOPRINOS DESTINACIJSKE MENADŽMENT KOMPANIJE RAZVOJU TURIZMA NA OTOKU KORČULI (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:194742

Favro, Marija. "DOPRINOS DESTINACIJSKE MENADŽMENT KOMPANIJE RAZVOJU TURIZMA NA OTOKU KORČULI." Master's thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:194742

Favro, Marija. "DOPRINOS DESTINACIJSKE MENADŽMENT KOMPANIJE RAZVOJU TURIZMA NA OTOKU KORČULI." Master's thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:194742

Favro, M. (2020). 'DOPRINOS DESTINACIJSKE MENADŽMENT KOMPANIJE RAZVOJU TURIZMA NA OTOKU KORČULI', Master's thesis, University of Split, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:194742

Favro M. DOPRINOS DESTINACIJSKE MENADŽMENT KOMPANIJE RAZVOJU TURIZMA NA OTOKU KORČULI [Master's thesis]. Split: University of Split; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:228:194742

M. Favro, "DOPRINOS DESTINACIJSKE MENADŽMENT KOMPANIJE RAZVOJU TURIZMA NA OTOKU KORČULI", Master's thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:194742

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Metadata
TitleDOPRINOS DESTINACIJSKE MENADŽMENT KOMPANIJE RAZVOJU TURIZMA NA OTOKU KORČULI
Title (english)SIGNIFICANCE OF DMC DEVELOPMENT ON KORČULA FOR THE PURPOSE OF DEVELOPMENT OF SELECTIVE FORMS OF TOURISM
AuthorMarija Favro
MentorMijana Matošević Radić (mentor)
Committee memberIvona Jukić (član povjerenstva)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turizam je jedna od najbitnijih gospodarskih grana u Hrvatskoj, pa tako i na otoku Korčuli. S obzirom da turizam ima veliku ulogu u razvoju Hrvatske, potrebno je neprestano razmišljati o načinima kako unaprijediti naš turizam te kako biti bolji u odnosu na konkurenciju. Kako bi se to postiglo treba razvijati inovativne turističke proizvode, koje razvijaju destinacijske menadžment kompanije. Destinacijske menadžment kompanije mogu biti specijalizirane za destinaciju ili proizvod, njihovi djelatnici su izrazito dobro upoznati sa svime što stoji u ponudi kompanije pa samim time nude kvalitetne proizvode. Destinacijska menadžment kompanija bi na otoku Korčuli mogla utjecati na razvoj selektivnih oblika turizma stavljanjem turističkih proizvoda na tržište koji nisu uobičajeni, koji su inovativni te privlače turiste van klasične ljetne sezone. Kako bi se pojasnilo o kakvim inovativnim proizvodima se radi, primjeri takvih proizvoda predstavljeni su u ovom radu.
Abstract (english)
Tourism is one of the most important industries in Croatia, including the island of Korčula. Considering that tourism has a major role in the development of Croatia, it’s necessary to permanently think about ways to improve our tourism as well as the ways on how to be better than the competition. In order to achieve this, it is necessary to develop innovative tourist products, which are developed by destination management companies. Destination management companies can specialize for destination or product, employees are familiar with everything in their offer extremely good, and thus offer quality products. On the island, DMC could affect the development of selective forms of tourism by placing tourist products on the market that are not usual, and are innovative as well as attractive to tourists outside the classic 2 summer season. In order to clarify what kind of innovative products are in question, examples of such products are presented in this paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:194742
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-25 08:10:04