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master's thesis
PERCEPCIJA POTROŠAČA O FAIR TRADE PROIZVODIMA
2021. urn:nbn:hr:228:878610
Lozančić, Klaudia
University of Split
University Department of Professional Studies

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Lozančić, K. (2021). PERCEPCIJA POTROŠAČA O FAIR TRADE PROIZVODIMA (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:878610

Lozančić, Klaudia. "PERCEPCIJA POTROŠAČA O FAIR TRADE PROIZVODIMA." Master's thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:878610

Lozančić, Klaudia. "PERCEPCIJA POTROŠAČA O FAIR TRADE PROIZVODIMA." Master's thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:878610

Lozančić, K. (2021). 'PERCEPCIJA POTROŠAČA O FAIR TRADE PROIZVODIMA', Master's thesis, University of Split, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:878610

Lozančić K. PERCEPCIJA POTROŠAČA O FAIR TRADE PROIZVODIMA [Master's thesis]. Split: University of Split; 2021 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:228:878610

K. Lozančić, "PERCEPCIJA POTROŠAČA O FAIR TRADE PROIZVODIMA", Master's thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:878610

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Metadata
TitlePERCEPCIJA POTROŠAČA O FAIR TRADE PROIZVODIMA
Title (english)PERCEPTION OF FAIR TRADE PRODUCTS
AuthorKlaudia Lozančić
MentorKatja Rakušić Cvrtak (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberIvana Plazibat (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-11-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Koncept fair trade-a promijenio je način funkcioniranja trgovine fokusirajući se na povoljnije cijene, adekvatne uvjete rada i pošteni dogovor s poljoprivrednicima i radnicima zemalja u razvoju. Ovim se pristupom poljoprivrednicima i radnicima omogućuje veća kontrola nad svojim životom i budućnosti. Proizvod sa oznakom fair trade garantira da su proizvođači i poduzeća zadovoljili međunarodno dogovorene standarde. Cjelokupan koncept počiva na četiri ključna stupa, a to su institucije, potrošači, proizvođači i politika. Cilj rada bio je istražiti upoznatost javnosti s fair trade proizvodima, kao i njihove stavove o istima. Dobiveni rezultati potvrdili su upoznatost javnosti s fair trade-om jer ih većina kupuje fair trade proizvode, a 45% ispitanika spremno je platiti i 10% više cijene. Od ukupnog broja ispitanih, njih 62% izdvojilo je nedovoljnu svjesnost potrošača kao najveću prepreku kupovini fair trade proizvoda. Polovica ispitanika smatra da fair trade pomaže uravnotežiti nejednakost na svjetskim tržištima. Razmatrajući prepreke i dobrobiti gotovo polovica ispitanih u potpunosti podržava ideju fair trade-a.
Abstract (english)
The concept of fair trade has changed the way trade works by focusing on more favorable prices, adequate working conditions and a fair deal with farmers and workers in developing countries. This means that farmers and workers have greater control over their lives and their future. A product with a fair trade label guarantees that manufacturers and companies have met internationally agreed standards. The whole concept of fair trade rests on four key pillars, namely institutions, consumers, producers and government. The aim of the paper was to explore the perception of fair trade products in the public. The obtained results confirmed the public's awareness of fair trade because most of them buy fair trade products, and 45% of respondents are willing to pay 10% more. Of the total number of respondents, 62% singled out insufficient consumer awareness as the biggest obstacle to buy fair trade products. Half of respondents believe that fair trade helps balance inequality in world markets. Considering the obstacles and benefits, almost half of the respondents fully support the idea of fair trade.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:878610
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-17 07:17:36