prikaz prve stranice dokumenta DRUŠTVENO ODGOVORNO POSLOVANJE U HOTELIJERSTVU
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undergraduate thesis
DRUŠTVENO ODGOVORNO POSLOVANJE U HOTELIJERSTVU
2019. urn:nbn:hr:228:493904
PIVČEVIĆ, KARMEN
University of Split
University Department of Professional Studies

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PIVČEVIĆ, K. (2019). DRUŠTVENO ODGOVORNO POSLOVANJE U HOTELIJERSTVU (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:493904

PIVČEVIĆ, KARMEN. "DRUŠTVENO ODGOVORNO POSLOVANJE U HOTELIJERSTVU." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:493904

PIVČEVIĆ, KARMEN. "DRUŠTVENO ODGOVORNO POSLOVANJE U HOTELIJERSTVU." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:493904

PIVČEVIĆ, K. (2019). 'DRUŠTVENO ODGOVORNO POSLOVANJE U HOTELIJERSTVU', Undergraduate thesis, University of Split, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:493904

PIVČEVIĆ K. DRUŠTVENO ODGOVORNO POSLOVANJE U HOTELIJERSTVU [Undergraduate thesis]. Split: University of Split; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:228:493904

K. PIVČEVIĆ, "DRUŠTVENO ODGOVORNO POSLOVANJE U HOTELIJERSTVU", Undergraduate thesis, University of Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:493904

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Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE U HOTELIJERSTVU
Title (english)SOCIALLY RESPONSIBLE BUSINESS IN THE HOTEL INDUSTRY
AuthorKARMEN PIVČEVIĆ
MentorMIJANA MATOŠEVIĆ RADIĆ (mentor)
Committee memberIVONA JUKIĆ (član povjerenstva)
Committee memberANTONIJA ROJE (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2019-04-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet ovog završnog rada je društveno odgovorno poslovanje u turizmu. Za društveno odgovorno poslovanje se može reći kako je ono u posljednje vrijeme sve češća poslovna praksa koju primjenjuje sve veći broj organizacija. Učinkovita primjena društveno odgovornog poslovanja osigurava etički prihvatljivo poslovanje. Cilj rada je naglasiti veliki potencijal društveno odgovornog poslovanja u turizmu koji se može iskoristiti samo ukoliko ga se promatra kroz njegovu primjenu u zaštiti okoliša, radu s djelatnicima, lokalnim suradnicima i kooperantima, zadovoljavanju potreba kupaca/klijenata do odgovornog djelovanja u lokalnoj zajednici. U radu je naveden praktični primjer društveno odgovornog poslovanja u hotelijerstvu na primjeru poduzeća Ilirija d.d.
Abstract (english)
The subject of this final work is socially responsible business in tourism. For Corporate Social Responsibility (CSR) it can be said that lately is increasingly common business practice applied by an increasing number of organizations. Effective application of socially responsible business ensures ethically acceptable business. The goal of this paper is to clarify the great potential of socially responsible business in tourism only if its application in environmental protection, working with employees, local co­workers and subcontractors, satisfying customer needs, and responsible local community action is understood. This paper presents a practical example of socially responsible business operations in the hotel industry on the example of Ilirija d.d.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:493904
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-04-18 06:20:08